The Gesture Powered GmbH was represented with its innovative Digital Signage and Augmented Reality Marketing at the Integrated Systems Europe 2016 in Amsterdam from 9.-12. February.
The new technology eliminates the need for consumers to download any apps in order to experience augmented reality at advertiser’s location.
“There’s no need for consumers to download any apps. More importantly, for advertisers, there’s no need to promote the very possibility of augmented reality experience, essentially creating ads for ads”, — says Mr. Yilmaz, — “You just plug the stand in, and it works to drive customers your way”.
Gesture Powered, GmbH, known for its promotional applications, has been actively developing gesture recognition and augmented reality technology in the recent years. The result of this work is a stationary device that can be used with off-the-shelf or custom software to create a new advertising medium and attract more customers.
The company Gesture Powered GmbH, which researches and develops in the area of gesture control, presented on the fair at Düsselsorf the latest developments with its brand “Magic Schaufenster”. According to managing director Mesut Yilmaz the target is to make gesture control as standard for retailers and in a growing numbers of industry fields.
Also, the company made innovative advancements of its already existing product, the “virtual fitting”: The customer has virtual mirrors and can try a piece of closing in an accurately fitting and true-to-life way. With the “Magic Mirror”, the shop-window is extended with a living and interactive sales area. Of course, it is also possible to place Magic Mirror at any other spot in the store.
We were happy to be present at this year’s EHI Marketing Forum held on 24.-25. November in Cologne.
Dusseldorf — “Magic Schaufenster” has erased the border between window shopping and buying. Now retailers can attract more window shoppers and make sales before people even walk into the store. All of that has become possible thanks to a recent breakthrough in gesture recognition technology.